5 Lucrative Benefits of Using an Effective Influencer Marketing Software

If you are all set to go ahead with influencer marketing for optimum brand visibility, an effective influencer marketing software is the best thing to start with. From discovering new influencers to managing communication, an influencer marketing platform does it all for you. Most importantly, it automates your efforts to boost your marketing.

There is a gamut of benefits of using software for influencer marketing. Let’s find out a few prominent ones:

1. Discover Right Influencers in a Jiffy

Finding reliable influencers isn’t an easy feat. However, if you use a powerful influencer marketing software, discovering the right influencer will be a matter of minutes. These types of influencer discovery and marketing tools make your job to connect with influencers a lot easier. You could find the influencers at the click of a button. Also, you get an opportunity to connect with micro-influencers or top-influencers depending on your budget and requirements.

2. Get Access to Every Feature Through a Single Dashboard

From connecting with the right influencer to managing influencers and tracking the campaign’s performance to reporting, you could access everything from a single dashboard. Probably, it’s the most lucrative benefit of using software for marketing as you don’t have to juggle from one platform to the other. It gives you peace of mind as you could manage everything in just a single platform.

3. Stay in Full Control Over Your Projects

Unlike dealing with an influencer marketing agency, you would not be interacting with any middlemen involved in between you and influencers. You would be directly dealing with influencers that give you full control over your marketing efforts. You will receive updates from influencers in real-time and on one platform that makes things easier for you to manage.

4. Gain Real-Time Access to Analytics

Ideal software for influencer marketing is always designed to give you access to real-time reporting and analytics. It saves your day as you don’t have to wait for days and months to get access to much-needed reports for decision-making. With real-time analytics, you get the true picture of your campaign’s performance. It lets you make improvements and get back on the right track without waiting for the month-end.

5. Handle Everything With Ease

Most influencer marketing platforms are built with a simple user interface. It comes handy to you as you don’t have to struggle with the learning phase to understand the complexities of the software. From communicating with clients to accessing performance reports, you will stay at ease while handling every feature in the software.

Conclusion

Using a top-rated influencer marketing software is a blessing in disguise as it comes with more benefits than you ask for. Whether it’s about connecting with the right influencer in your budget or communicating with them, you stay in full control over your marketing efforts. Above all else, you have the opportunity to handle everything right from the one dashboard that saves your time and effort. It will spearhead your marketing efforts on the right path that you appreciate.

Want to Streamline Your Marketing Process? Use These Top Marketing Automation Software!

Marketing automation is one of the great processes that help businesses not only to automate their repetitive marketing tasks, but they can also help to track and measure the performance of campaigns. Using this tool, you can also boost productivity as well as improve efficiency by decreasing manual actions. If we talk about marketing automation, it primarily refers to a category of software which helps to automate, measure and streamline the marketing tasks and workflows in an efficient manner. Whether you are owning a big MNC or have just started a new venture, marketing automation is a must for you. Here’s why you should use this software: –

Generate Top Quality Leads

In any business growth, one of the most important steps is lead generation. By using robust marketing automation solutions, you can generate top quality leads. This will give you more detailed and richer picture of prospective customer behavior. What’s more, you can drive wider marketing campaigns such as customized emails, trigger-based marketing messages, Twitter/Facebook messages, etc.

Make Informed Decisions with Better Data

Few businesses know how to collect/utilize big data. Marketing automation will give you an ultimate platform for analytics and dashboard systems, collecting/storing data, and closed-loop reporting. Such platforms are also the robust solutions that not only help to measure campaigns but also aid to determine consumer behavior with a limited budget.

Boost Your Company Revenue

Investing in marketing automation platform can help you to justify the upfront investment if you utilize it in a proper way. This will aid you to increase sales opportunities from top quality leads. You will get good returns on your investments with the automation process.

Streamline Your Sales and Marketing Processes

With the best solutions, you can streamline your sales and marketing process. In Sales and marketing, communication is the key to make the entire process smoother. Through automation, lead qualifying and nurturing have become easy.

Generate Detailed Reports

This software also helps to monitor and track all the channels in an easy way. Once you get data, you can create insightful reports to save them. The report will help you analyze the graphs and statistics of different campaigns and determine which campaign is performing well.

Time Saver

If you are facing problems to automate your regular marketing tasks, then using marketing automation software is the best decision for you. It will aid you not only to automate your marketing tasks but also to save time. Hence, you can do more focus on other marketing strategies. What’s more, you can also make campaigns for sending scheduled-customized emails to the customers, automate messages for different social media channels, and set-up auto-responders for daily follow-ups.

Give Excellent Customer Experience

The main feature of marketing automation is that you can give a great experience to your customers using this software. When it comes to this technology, it helps to send behaviorally triggered emails without any hassle. Whether you want to browse through certain products, sign up emails or abandon items in the basket, this solution can help.

In other words, we can say that marketing automation is a powerful tool that helps entrepreneurs to grow their business. But all you require is to find out the right platform just for you.

Top 6 Marketing Automation Software that Every Business Owner Should Use

Here, we bring to you an extensive list of top marketing automation tools available that you can choose which fits the best just for you.

Hotspot – The Best Ever Marketing Automation Software

In the marketing world, one of the well-known names is Hotspot. Using this inbound marketing software, you can easily automate a large number of tasks at a scale. This will also aid to customize highly targeted and sophisticated workflows with a visual editor. It is also useful to manage complex campaigns or follow-up messages in a simple way using multiple touch-points in the entire customer journey. If you want to automate your mails using drip campaigns, then this is the best software for you. If we talk about the monthly fee, you will find it nominal.

Active Campaign – The Ultimate Software for Small Businesses

Numerous businesses prefer to use Active Campaign for marketing automation. Being the best visual automation builder, it comes with drag and drop functionality on the market in today’s date. The best part is that anyone can use it easily. No matter, whatever your skill level is – you can easily set up both simple as well as complex marketing automation. This software has everything ranging from event tracking to site tracking and automation goals to split actions. Coming to its subscription, it comes with eCommerce integrations, lead scoring, and email marketing.

GetResponse – Come Equipped with Best Features

If you are looking for the most affordable and powerful marketing automation solutions, then using GetResponse will be the best answer. This software is ideal for large organizations and small businesses. This is the best platform to automate marketing processes. Using this tool, you can enjoy a host of benefits such as get engagement from website traffic, recovering abandoned carts, and boost sales. What’s more, you can easily set up an automated customer journey by applying filters, actions and conditions.

OptinMonster – Perfect For Generating Landing Page Leads

If we talk about OptinMonster software, it is quite different as compared to other platforms. This is an ultimate custom acquisition and lead generation tool that will let you boost sales, minimize cart abandonment and grow your email list. Using this platform, you can easily design website campaigns, pop-ups and high-converting landing pages. Once you sign up, you will get risk-free 14 days. However, if you are not fully satisfied, then you can get a 100% refund without any question asked.

Salesforce Pardot – Ideal for B2B Marketing

In today’s date, one of the well known and most reputable CRM solutions is Salesforce. No surprisingly, this software gets the top ranking on the list. It is specially designed for B2B organizations. Some key features include sales integration, email marketing, smart lead generation and smooth lead management. It uses AI power to devise the best sales strategy and improve marketing efforts. With its insightful report, you can easily determine which campaigns are working and what need to be improved. Also, it offers an affordable pricing plan to choose from.

ConvertKit – Enhanced Software for Newbies

For those who are using marketing automation software for the first time, investing in ConvertKit will be the best option. However, it is considered as the best email marketing software; but it has more advanced features. Whether you are selling SaaS, running an e-commerce business or a content site, you can get success using this tool. It offers a free forever plan to up to 500 subscribers. But there are no visual automation funnels.

To sum up, finding the right marketing automation tool for businesses is a very daunting task. Mostly, there is no single platform that is perfect for everyone’s solution. So, you have to select the tool according to your specific needs. So, what are you thinking? Just select the right platform today and improve your marketing processes dramatically.